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Press Contact:
Robert Bellano
cFour Partners Worldwide
100 Wilshire Blvd, Suite 1840
Santa Monica, CA 90401
Tel. 310.394.2639
Fax 310.394.2669 (fax)
bbellano@cfour.com

Sub-Urban Industries Names New President / COO

Search firm cFour Partners announces completion of management search


7/1/05 Santa Monica, CA - cFour Partners Worldwide, an international retained executive search firm, is pleased to announce completion of a senior-level search for Sub-Urban Industries with operations based in Los Angeles, California. Meredith Feldman has been appointed as President and Chief Operating Officer for Sub-Urban Industries, effective immediately. Ms. Feldman most recently served as CEO and Founder of NOA Lily, Inc. based in New York. Prior to that, she served as Product Manager for the Woven Division at The Limited, Inc., Merchandiser for The Gap, Inc. and she held progressive Buyer and Manager posts for Bloomingdales, New York. Ms. Feldman earned a Bachelor of Arts in Criminal Justice and Sociology at George Washington University.

Sub-Urban Industries was formed in June of 2003 with a vision of significantly impacting the market with a line of aggressive action apparel for men and a hip, edgy contemporary line for women. The brands WHITEBOY and WHITEGIRL will fill the existing gap in the market between the Urban lines and the Surf and Skate lines of apparel.

The company is currently selling to 100 -125 stores in nine countries. The brands have proven to be powerful even in their infancy. They have been featured in over 30 national magazines, countless videos and nationally televised cable and network shows. In addition to media placement, the brand has made its way on to the backs of many celebrities, entertainers and professional athletes.

About cFour Partners Worldwide

cFour Partners Worldwide is an international retained executive search firm committed to providing companies with the top-tier, senior-level executive talent they need to achieve industry leadership and advance their business goals. Our unique search process is based on developing a clear and specific understanding of our client's needs and priorities. We communicate frankly and openly with both clients and candidates to ensure the effective and timely completion of each assignment. Our extensive industry expertise is complemented by a personal commitment from each of our consultants, a combination which promotes the establishment of innovative, tailored solutions to all assignments. The cFour practice is multinational, with senior executive-level assignments throughout North America, Europe, Asia-Pacific, Latin America and the Middle East.

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For any questions regarding press-related inquiries please contact:

Robert Bellano
cFour Partners Worldwide
100 Wilshire Blvd, Suite 1840
Santa Monica, CA 90401
Tel. 310.394.2639
Fax 310.394.2669 (fax)
bbellano@cfour.com